The acronym SEO is probably foreign to you as a dentist, but it is one of the most important ways that your business will grow and have a reputable online presence. By SEO or search engine optimization, it simply means the strategy that you should use for your business to rank highly on search engine result pages.
Besides a responsive web design, there are other strategies that will lead to a higher rank on SERPs as well as increased traffic to your website. These strategies include:
Social media marketing
The use of digital and social media has been proven to be the best marketing strategy that can be implemented by businesses online. There are various social media platforms that can be utilized for your dental practice to flourish online.
However, even with the high number of platforms, you should use the platform that will work best for your line. For instance, Instagram, Facebook, Google+, and Twitter are the best avenues for you to sell or market your services online.
It is important for you to have an effective social media manager. The number one rule of social media marketing is engagement. You have to make this work by always answering questions, commenting, and responding to complaints professionally. Following back, liking, and sharing relevant information posted by others will also contribute to more visits to your site.
Articles and blogs
The best way for you to package information about the services offered by your dental clinic, whether restorative or cosmetic is by writing about it. There are various digital writers that you can use to create the relevant content. SEO Services USA – dental SEO focus on creating the best content for dentists by creating relevant articles and blogs.
By posting these articles on other sites and also publishing them on your website’s blogs or articles section, you will begin to see higher traffic to your website. An important point to note is the incorporation of your site’s specific keywords. The articles can easily redirect clients to your website.
What do clients see when they visit your website? Is the information listed on the website appropriate, concise, easily understandable, and written aptly? For the persons visiting your website to stick around or to trust your site, you must prove to be professional by posting relevant and high quality information about the services offered.
Highlighting how some cosmetic procedures will be undertaken can be done using videos or high quality, graphical explainer videos. You should always know that there are many other dental sites online and your content should be crafted in a manner that will win the hearts of the clients.
Continuous or responsive customer support services
Is the phone number listed on the ‘Contact Us’ page working and will it be answered fast? To keep customers and to keep more coming, your phones should be operational and the calls answered politely, warmly, and professionally when a call is made. This way, your customers will be happy.
- Fast loading speeds
- Low down time
- Responsive websites
- Accurate directions
In conclusion, your website should be optimized in such a way that you will not need to invest a lot more on marketing. Have responsive social media link buttons, fast feedback to customers, and a professional way of sharing information about your services.
Maria Valdez is a SEO and digital media marketer offering SEO Services USA – dental SEO. Her focus is directed to dentists so as to improve their marketability online. Check out her LinkedIn profile to learn more.