Growing up there was a different feel to the family, getting together and sharing a Thanksgiving meal. We had a huge family and every year when we were younger, one of my aunts would choose to make the Thanksgiving dinner. And all of the family would gather together.
Nowadays there are so many Americans there are so many friends and family who can’t get together, making celebrating less joyful and sadder. Do you know that half of Americans aren’t even getting together for these family traditions? Instead, they are celebrating alone. And that 1in 5 are just deciding to skip the holidays altogether. For whatever reason financial or what, it’s sad that people aren’t getting together with friends and family.
So this Thanksgiving, SC Johnson is launching Happy Thanksgathering™, giving families who might not be together this holiday season the chance to gather, to give thanks and to celebrate.
There was a consumer survey that Sc Johnson had, and nearly half of us Americans had to spend a major fall and winter holiday, away from their family due to not having the money to travel. Two in five Americans report they will not be home with their loved ones this Thanksgiving. The survey also shows that the average cost of holiday travel between November and January is approximate $560.
The Sc Johnson family has 5 generations of heart behind everything they do. To them, you need to surround yourself with loved ones, for the holidays. And they are here to help a family get together this holiday season.
Now through Wed, Nov. 25, consumers can visit www.HappyThanksgathering.com for daily chances to enter the sweepstakes to win a $1,000 “Help Me Get Home” Visa rewards card to put toward a trip home this holiday season. They also have the option to enter second sweepstakes for the chance to win a $250 “Help Me Host” gift card to help pay for a holiday feast with loved ones.
This is a great thing that they are doing, being able to be with your family and loved ones for the holidays can make someone happy. This will launch a new series of ads for SC Johnson’s “A Family Company” campaign, which can be viewed here on YouTube.
These advertisements will reinforce how importance of your family. In modern, relatable, authentic and diverse ways, reminding families that SC Johnson is on their side.
The days when there was a full house of people are long gone now. But I am thankful for the family around me. Making a family able to see and be with their family, is such a great thing that JC Johnson is doing.