A trip to Hawaii is often the trip of a lifetime. Not everyone can afford to make such a trip and enjoy the unique and beneficial skin and facial products found there. This is an ideal opportunity for the savvy business person to market a line of Hawaiian wholesale products to his or her customers. By marketing the products as a ‘Hawaiian spa treatment at home’ or a staycation’, retailers in a variety of markets can turn a profit.
Find a Wholesaler
There are a few different wholesalers in Hawaii who carry authentic, Hawaiian-made soaps, loofahs, lotions and other face and skin care products. Evaluate the merchandise and pricing before selecting a wholesaler. The quality and service has to be excellent in order for you to attract customers who will keep coming back for more.
Sell Products Separately
Selling the products individually gives customers the chance to try things one at a time and to sample a variety of products. When ordering the inventory, be sure to purchase a wide variety of items including handmade soaps, coconut butters and lotions and even scented candles. Many wholesalers offer sample-sized packages to make it easier for retailers to get customers interested in trying the products.
Some wholesalers sell gift sets or bundles. This is a convenient way to purchase the items already packaged together for sale. The drawback is that the gift sets often cost more and you have no control over what products get bundled together.
Another way to create interest in these products it package related items together and market them as gift sets, ‘island mini getaways’ and other catchy grouping. For example, grouping a coconut scented candle with coconut butter and a handmade soap or loofah would make an interesting package. You can do a sampler set of a variety of lotions or soaps or candles. In this way you are not offering a one-size-fits-all product line to your customers when it comes to gift sets and packages. There is enough variety to entice everyone.
Products that evoke the feeling of the islands are popular with everyone, including those who have been there and want a reminder and those who have been unable to go. A product offering of items that look and smell like Hawaii is bound to draw attention. At wholesale prices, you can really clean up.