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New Kitchenaid® Collection: A Fresh Take on Brand’s Iconic Design

 

One item in my kitchen I can not live without is my KitchenAid mixer. My husband finally purchased one for me about two years ago. I love the brand KitchenAid, it is usually my go to brand when I need something in my kitchen. Their appliances are long lasting and they have a great collection to choose from.

Well I have some great news to share with you. Beginning a new chapter in its celebrated history as an American product design innovator, KitchenAid is unveiling a dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel, an industry first. Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand’s first collection to launch globally, with U.S. availability starting in April of 2015.

The new design as bold, sophisticated and professionally inspired, but with a warm, non-industrial look that will enhance a range of kitchen styles. New design elements, noticeable throughout the collection, are particularly striking against the new black stainless steel finish.

Among these design elements are red KitchenAid brand medallions that cap the sturdy bar handles found on its refrigerators, wall ovens and dishwashers. Inscribed with “KitchenAid” and “1919” — signifying the year the stand mixer was introduced and the brand was founded. Beyond the brand’s signature red, the medallions will be offered in other optional colors. Additional details include handles etched with a professional-style, cross hatched pattern that enhances grip, and chrome inlaid frames that accent the transition between glass and other surfaces.

KitchenAid has also incorporated a few new and even improved their performance features, one of the new items I am falling in love with is the new 30 inch gas cooktop that features their exclusive Even Heat Torch Burner with a flame that will evenly cover the bottom of your cookware so you will get even heating. They have so many great features that they are coming out with, I guess I think I need to butter up my husband for new appliances.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand’s partnership with Susan G. Komen®, is now in its fourteenth year and has raised over $10 million to help find a cure for breast cancer.

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