Anyone that knows me knows I’m a Lip Balm-oholic, so much so that I seriously have countless tubes of different lip balms brands tucked everywhere from my bathroom drawers, dresser drawers, underneath my mattress and even inside my pillow cases so I don’t forget to apply balm before falling asleep, a necessity for us heavy nighttime droolers (yes, I just publicly admitted that). Because I’m such a chronic consumer of lip balms I’m always excited to try new brands and lucky for me Rimmel London’s NEW Keep Calm Lip Balm found its way to my lips and heart!
Rimmel London’s NEW Keep Calm Lip Balm are available in 5 fun and flirty colors: Clear, Pink Blush, Berry Blush, Rose Blush, and Violet Blush. I had the liberty of trying shades Pink Blush, Berry Blush, and Violet Blush and although I was hesitant to try Pink Blush due to its “Barbie” pink hue surprisingly it looked fabulous on my lips! Because all the shades are lip balms, not lipsticks or lip stains, they go on quite sheer with just a hint of color for a naturally enhanced tinted look. More impressive I found was the smooth velvety texture the balm added to my lips, keeping them moist and soft for hours both day and night proving the clinical studies showing an instant increase of lip moisture by 22% due to the enriched formula with moisturizing oils that calm, soften and protect lips. Even the taste and smell of Rimmel’s new brain child was delightful as there was no taste, unlike the thick medicine-like taste of most balm products, and the smell was similar to a soft sweet but subtle fragrance.
If the magnificent feel, taste, and smell aren’t enough to get you to try these new cool balms then the product design alone will make you want to shell out the meager $2.50 just to have one of those cool tubes in your makeup bags. With hip quotes like “Keep Calm and Play, Party, Rock, Kiss, and Shop” printed along the clear lip caps in hot neon colors you’ll feel like your down with the “in-crowd” and who doesn’t love that feeling. Yes, as a bonafide “Balm Expert” I would absolutely recommend Rimmel’s new Keep Calm and Lip Balm line to all the ladies out there that love having smooth, soft, and kissable lips as these balms will not disappoint!Rimmel London’s NEW Keep Calm Lip Balm are available for purchase at retailers Walmart, Walgreens, Target, CVS, Meijer, and Rite Aid Pharmacy. Don’t forget to Keep Calm and Connect On through Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram, and even sign up for the newsletter to get the latest Rimmel news and events in your inbox!