Instagram has proven to be a very important tool for promoting your business. Attracting the maximum number of followers possible is an essential part of making Instagram go to work for you. Use these five often overlooked techniques to promote yourself on Instagram, and watch your audience explode!
Thoroughly research keywords for use with your hashtags. You have to make the most of them. Your goals is to drive traffic to yourself via their use. Hashtags are the equivalent to keywords on Instagram, so you need to include ones that target users who are the mostly to click through to your business site.
According to TrackMaven, if you use at least 11 hashtags, you’ll engage with the highest number of contacts. Make the best use of your hashtags for the best results. All the hashtags in the world won’t drive traffic if they aren’t relevant to your audience. The best hashtags are not necessarily those that are most closely related to your marketing either, because sometimes those hashtags are too generic and don’t attract a lot of attention.
Be an inspiration to your audience. When people feel inspired, they feel excited. They are motivated to take action, and when their inspiration comes from a person, they naturally want to associate with that person more. They’ll connect with you better if you consistently find innovative and creative ways to inspire them.
Promote yourself through give-aways. This is not a place to go cheap. I like to choose nice stuff to give away, which will generate excitement with my Instagram followers who tend to spread the word to family and friends. I’ve gained thousands of followers from one giveaway when my followers created a buzz about it.
Many people who want to perform giveaways will use an Instagram tool for auto following such as Instamacro. This helps speed up the process no end and get your name out there.
Include lifestyle pictures to make yourself more appealing. Dan Bilzerian is super popular on Instagram because, although his pictures are frequently NSFW, he knows exactly what attracts and builds his audience. Few people actually live as an extravagant of a lifestyle as Bilzerian does though, which is part of his appeal.
People are naturally curious about how other people live, particularly those they would like to emulate themselves. This is why celebrities, extreme athletes, world travelers, and fashion designers are so successful using this approach. Often it’s not practical for us to live in ways that we might like, so we do it in our imaginations. You may not be a celebrity, but that doesn’t mean that you can’t use lifestyle marketing to promote yourself.
Lifestyle pictures can be normal events from your life. We’re not all paragliding every day, or speeding around in a Ferrari. Your pictures do not have to be of extreme events in order to appeal to people. They can be such events as your birthday, or your child’s high school graduation. Anything that helps your audience to connect to you as a person.
The lifestyle technique can really cause your Instagram to take off if you have a recognizable brand. A great example is Dos Equis. Everyone has seen the “Most Interesting Man” commercials on television that has made Dos Equis a household name. Who doesn’t want to take a peek at this guy’s next adventure? If your brand doesn’t have a personality like this, you could create one. Even the office mascot would be a great place to start.
Include selfies on your Instagram. This is one of the reasons that Instagram has risen so high in popularity. It provides people a peek into the hidden lives of other people… how they look and dress, what they like to do, how they act, etc.
Some people feel like taking selfies is a narcissistic quality, or they just feel uncomfortable with it somehow. Actually, selfies are just a part of living in a digital age. It’s our vehicle for self-expression. They’re an accepted, and often expected, part of life now.
Perhaps it’s because we all have a voyeuristic tendency to want to take a peek at what others are up to. Instagram satisfies that desire. People want to see you, so find a way to get comfortable enough to snap a few selfies to keep them happy and coming back for more. It doesn’t matter if you are the most attractive person or not, people are interested in you.
You can increase the traffic to your business website by following these five techniques. Remember, the reason that people use Instagram in the first place is because they want to connect with other people just like you. People have a nearly insatiable appetite to discover other people and see what they are up to. They want to get to know you, so show yourself to them, and watch your business grow!